Into the Mouth of Babes
OPEN LETTER TO THE PRIME MINISTER
The Hon RJ Hawke, MP
Prime Minister
Parliament House
CANBERRA ACT 2600
Dear Prime Minister,
The Hon RJ Hawke, MP
Prime Minister
Parliament House
CANBERRA ACT 2600
Dear Prime Minister,
(Thesis)
We are writing to you because we are concerned about the way food is being advertised to children.
(Argument 1)
What we eat now affects our health in years to come. Bad dietary habits start while we are very young. For this reason your government supports health education that encourages a balanced healthy diet. Australians are encouraged to get the bulk of their nutrients from fresh fruits, vegetables, and wholegrain cereals, a lesser amount from foods high in fat, salt and sugar.
(Argument 2)
TV advertising to children presents a completely different message. Nearly 80% of food advertising pushes fatty snacks or sweet- the very foods that should be eaten least. To make matter worse, these ads take up much of the advertising time. This must be stopped.
(Argument 3)
TV advertising is powerful and influential. Parents,however strong-willed, find it hard to resist pressures created by this advertising. Children are least able to understand the tricks of the advertising industry.
(Recommendation)
For the hours when children are the main audience, TV advertising of foods must be made to reinforce, not undermine, the message about a balanced diet. we appeal to you, as Prime Minister, to take the lead in calling together the advertisers, TV networks, consumers and public health bodies to decide how this is to be done.
Your sincerely,
We are writing to you because we are concerned about the way food is being advertised to children.
(Argument 1)
What we eat now affects our health in years to come. Bad dietary habits start while we are very young. For this reason your government supports health education that encourages a balanced healthy diet. Australians are encouraged to get the bulk of their nutrients from fresh fruits, vegetables, and wholegrain cereals, a lesser amount from foods high in fat, salt and sugar.
(Argument 2)
TV advertising to children presents a completely different message. Nearly 80% of food advertising pushes fatty snacks or sweet- the very foods that should be eaten least. To make matter worse, these ads take up much of the advertising time. This must be stopped.
(Argument 3)
TV advertising is powerful and influential. Parents,however strong-willed, find it hard to resist pressures created by this advertising. Children are least able to understand the tricks of the advertising industry.
(Recommendation)
For the hours when children are the main audience, TV advertising of foods must be made to reinforce, not undermine, the message about a balanced diet. we appeal to you, as Prime Minister, to take the lead in calling together the advertisers, TV networks, consumers and public health bodies to decide how this is to be done.
Your sincerely,
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